Midcom has launched FERO Mobile Brand of phones in Kenya.

Looking to expand its footprint in the vast and ever so desirable Kenyan Smartphone Market, FERO recently unveiled its latest range of mobile phones with a press conference at the iHub Technical Innovation Center in Nairobi.

Local media, Tech Bloggers, and business representatives were presented with a firsthand experience of all FERO smartphone models currently available in Kenya. FERO smartphones will now be available in all the major retail stores across the country.

FERO smartphones will now be available in all the major retail stores across the country.

The company continues to expand its reach across the East African market and ensures to pay close attention to different consumer needs within the nation.

Kenyan consumers can expect total support for their devices in the future, as well as new unannounced releases soon.

FERO mobiles offer 16 models from entry level feature phones through to sophisticated premium smartphones targeted at the top end of the market. FERO devices are a reflection of the lifestyle and aspirations of Africa.

Our products exude a youthful vibrancy and are aimed at satisfying the needs of our customers. Each FERO phone has its own USP that has been specifically designed based on our market research.

The Royale series showcases its elegance with the classy design and rich colors available in 3 variants namely the X1, Y1 & J1 all of them beautifully crafted just for you.

FERO X1

The X1 comes Packed with a Quad Core processor and 3GB Ram that allows multitasking with ease and lets you enjoy your favorite games on the move. It comes with a 4000 mAH Battery that can last all day while you capture every moment with the incredible 13 MP Camera and take Selfies on the go with a 5 MP Front Camera.

FERO Royale Y1

Royale Y1 is equipped with a high resolution 5.5 inch, 1280 x 720 HD IPS+ display, which provides the user with an impressive visual performance and powered by superior imaging technology providing improved clarity, lighter and beautiful vivid colors.

FERO Royale J1

The bold and beautiful, FERO Royale J1, will behold your imagination with its super thin and light design. The phone offers a splendid new mobile experience that begins with a single touch and provides you experience that starts at your fingertips.

Get in touch with the next step in mobile technology with our all new Royale J1.

The smartphone ranges include the mighty MEGA with a 5.5-inch Gorilla IPS HD Display that offers the best of the smartphone experience with powerful performance that will improve every aspect of your life and simply, let it “Wow” you.

The superfast ZOOM powered with 4G / LTE with lighting speed browsing ability that allows you to work and stream videos on the move. It also allows you to take images in low light with its 8.0 MP Camera.

The POWER series is equipped with a massive 3600 mAh battery that provides you enough juice to go on and on. Now that’s something that everyone will definitely envy you for.

FERO announced the launch of a new range of mobile phones designed in the UAE specifically for the African and Middle East markets.

The new mobile brand, FERO offers 16 models, from entry-level feature phones through to sophisticated premium smartphones targeting the top end of the market.

Mr. Akash Kumar, Managing Director, MiDCOM Group said:

“We have been a distributor of all leading mobile phone brands in Africa for the last 13 years, so we already have an extensive network and partnerships in place for channel and distribution, catering to the major African markets,” he said.

“The years of experience and in-depth market knowledge made it an obvious choice for MiDCOM to launch its own brand. Consumers are very well informed, and good quality products at competitive pricing is paramount. This, coupled with the logistics of distribution in Africa, is the barrier to others and the real strength of MiDCOM”

The full product range will now be on sale in Kenya, Nigeria, Tanzania, Ivory Coast, Ghana, Uganda, Rwanda, Senegal, and Togo.